NEWS: Alcohol-free gin

Yet another niche product has hit the marketplace for gin lovers, but I suspect that this one may divide opinion!

Herbie Virgin is a new product with no alcohol. It is hand distilled like a gin with juniper, Danish apples, lavender and orange peel just without the alcohol.

“It has been very interesting to develop a product with the taste of gin, but without the alcohol. We believe there is a big market for alcohol free alternatives for people who doesn't drink or just want to drink less alcohol”, says Anders Bilgram, who is the man behind Herbie Gin together with Danish rum producer Anders Skotlander.

Distilled as a regular gin, Herbie Virgin is distilled at the same stills in Northern Jutland that produce the award winning Herbie Gin, which has become one of the best selling gins on the Danish market, since it was launched in December 2016.

Herbie Virgin is made so that it fits perfectly in a Gin & Tonic with plenty of ice and garnished with a slice of fresh Apple or peel of orange.

“It's a new type of product, but our ambition was to create something with great taste and the scent of a fresh and fruity gin. And I have to say that it actually tastes really good” says Anders Bilgram.

There are obviously some people who will be interested in this, particularly anyone who is driving for example but doesn’t want to drink Diet Coke all night, but time will tell how popular it becomes.

Herbie Virgin doesn't seem to be available to buy online at the moment but look out for it if you're visiting Denmark.

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